Mark Ysseldyk, RPNA, CSNA
Honey Powder - our honey source is a dried honey powder sourced from North American bees.
Maltodextrin- non-GMO from corn. The drying process of honey requires maltodextrin to be added to the honey in order to allow the honey to remain in powder form. Maltodextrin happens to be a wonderful long chain carbohydrate that has extensive research in endurance athletes. Many sports drinks contain maltodextrin and several use it exclusively as their carbohydrate source (indicating the effectiveness of this carb in athletes)
Ginger - One of the common complaints in endurance athletes is stomach distress caused by their sports drinks and gels. This is usually caused by the excessive amounts of refined sugars used in almost all competing drinks which lack enzymes and are inflammatory in nature. Refined sugar can be difficult to digest for many people, especially in higher amounts consumed under the stress of exercise. Our goal was to create a drink that is extremely digestible and very easy on the digestive tract. While honey is much easier to digest for most athletes than refined sugars, we added ginger to the formula to enhance the digestive process and to sooth the G.I. tract. Ginger is also highly anti-inflammatory. This is an ingredient never before found in a sports drink. Feedback from the 2000 bags we've currently sold and from the extensive testing we did pre-launch indicates that HoneyMaxx is extremely well tolerated even in athletes with severely impaired digestion. We have detailed feedback from users with Crohn's Disease who experiences no issues with HoneyMaxx.
Magnesium Citrate - 150 mg - Electrolyte. We chose citrate over the oxide/carbonate/sulfate form because the citrate form of minerals is usually absorbed more efficiently than are the commonly used alternatives. The greater bioavailability of the mineral citrates is most dramatically observed in individuals whose gastric acid secretion is impaired (high intensity exercise is one example) and who therefore lack the acidity to efficiently break down the non-citrate mineral salts. Magnesium is quite low in most sports drink but is crucial for contracting muscles so we choose to put a comparatively high amount in HoneyMaxx. Magnesium is important in more than 300 chemical reactions that keep the body working properly. Cramping is one common side effect of low magnesium levels.
Sodium Citrate - 100 mg - Used as an electrolyte. We chose citrate over the oxide/carbonate/sulfate form because the citrate form of minerals is usually absorbed more efficiently than are the commonly used alternatives. The greater bioavailability of the mineral citrates is most dramatically observed in individuals whose gastric acid secretion is impaired (high intensity exercise is one example) and who therefore lack the acidity to efficiently break down the non-citrate mineral salts. The body uses sodium to control blood pressure and blood volume. Sodium is also needed for your muscles and nerves to work properly. Most sports drinks have very high amounts of sodium in them but we felt that with the high amounts of sodium in the typical Western diet and the ease with which one can increase sodium levels, it was important to keep this level to 100 mg per serving.
Potassium Citrate - 70 mg - Electrolyte. Similar rationale to magnesium and sodium in choosing the citrate form. Potassium ions are necessary for the function of all living cells. Potassium ion diffusion is a key mechanism in nerve transmission, and potassium depletion in animals, including humans, results in various cardiac dysfunctions.
Calcium Pyruvate - 100 mg - Electrolyte. The body needs calcium to help muscles and blood vessels contract and expand, to secrete hormones and enzymes and to send messages through the nervous system. We chose the pyruvate form of calcium over citrate or carbonate as it has been linked in scientific studies to improved athletic performance.
Organic Stevia - Natural sweetener to balance out the salty taste caused by the sodium. We choose stevia over other natural sweeteners as it gave us the mild sweetness we desired in the product. Our goal was to create a product that was not overly sweet like most sports drinks on the market and after extensive taste testing, we settled on using small amounts of stevia to reach our flavor/taste target which was mildly sweet and refreshing. We also found that the natural sweetness from the honey wasn't strong enough to cover up the taste of the minerals.
Xylitol - an all-natural sweetener that looks and tastes like sugar. It is naturally occurring in many fruits and vegetables. Unlike other natural or synthetic sweeteners, xylitol is actually beneficial for dental health. Xylitol is naturally found in low concentrations in the fibers of many fruits and vegetables, and can be extracted from various berries, oats, and mushrooms, as well as fibrous material such as corn. We chose to use Xylitol because larger amounts of stevia resulted in a undesirable after-taste that is common to its use. Xylitol, combined with stevia, gave us the balanced, mild sweetness we desired for the drink with minimal after-taste.
Citric Acid - used as a natural preservative.